Posts Tagged ‘campaigns’

3 Easy Ways to Hype Your Social Site Affiliations

You spend countless hours planning digital campaigns to promote your products. Isn’t it time to spread the word about your social media presence, too?div class=”feedflare” a href=”http://feeds.clickz.com/~ff/media-all?a=7xdjVBYWSzU:np9gq0kc85g:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/media-all?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.clickz.com/~ff/media-all?a=7xdjVBYWSzU:np9gq0kc85g:qj6IDK7rITs”img src=”http://feeds.feedburner.com/~ff/media-all?d=qj6IDK7rITs” border=”0″/img/a /div

Oscar Campaigns Entertain and Inform Online and Off

It may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads.div class=”feedflare” a href=”http://feeds.clickz.com/~ff/media-all?a=k5D7tAhcWD4:j33FA29T4Kk:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/media-all?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.clickz.com/~ff/media-all?a=k5D7tAhcWD4:j33FA29T4Kk:qj6IDK7rITs”img src=”http://feeds.feedburner.com/~ff/media-all?d=qj6IDK7rITs” border=”0″/img/a /div

Google Launches Improved Online Advertising Metrics for Brand Marketers

pimg id=”img-1334769281333″ src=”http://blog.hubspot.com/Portals/249/images/traditional-advertising.jpg” border=”0″ alt=”traditional advertising” width=”401″ height=”301″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels/” target=”_blank”img id=”img-1327359579850″ src=”http://blog.hubspot.com/Portals/249/images/introductory3.jpg” border=”0″ alt=”introductory3″ //a/p pFor traditional brand marketers, it’s no secret that measuring the impact of advertising efforts has always been a struggle. But with the rise of the web and digital advertising, luckily, these efforts have gotten much easier [...]

How to Design a Persona-Centric Website Experience

pimg id=”img-1334684367102″ src=”http://blog.hubspot.com/Portals/249/images/target-your-customers.jpg” border=”0″ alt=”target your customers” width=”396″ height=”263″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels” target=”_blank”img id=”img-1327422189463″ src=”http://blog.hubspot.com/Portals/249/images/intermediate1.jpg” border=”0″ alt=”intermediate” //a/p pFace it: a href=”http://www.hubspot.com/ima-10-step-website-redesign/” title=”your website” target=”_blank”your website/a isn’t just about you. After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads [...]

When SMS Text Messaging Actually Makes Sense for Marketers

pimg id=”img-1334670765600″ src=”http://blog.hubspot.com/Portals/249/images/sms.jpg” border=”0″ alt=”sms” width=”373″ height=”248″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels/” target=”_blank”img id=”img-1327359579850″ src=”http://blog.hubspot.com/Portals/249/images/introductory3.jpg” border=”0″ alt=”introductory3″ //a/p pSMS, or “short messaging service,” is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. It seems easy — shoot a text message out to leads and customers to increase [...]

The Pros Cons of Twitter Advertising for Small Business

pimg id=”img-1334325117263″ src=”http://blog.hubspot.com/Portals/249/images/twitter ad questions.jpg” border=”0″ alt=”twitter ad questions” width=”321″ height=”368″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels” target=”_blank”img id=”img-1327422189463″ src=”http://blog.hubspot.com/Portals/249/images/intermediate1.jpg” border=”0″ alt=”intermediate” //a/p pYou may have heard that Twitter has rolled out advertising, but what you might not know is that it’s being targeted to small businesses. For enterprise companies with large teams and budgets, exploring [...]

Automated Alerts – Robotic Guardian Angels of PPC

When managing PPC campaigns, it’s good to have someone watching out for us just in case something goes awry in a campaign. The automated alert functions within Google AdWords and Google Analytics may be as close as we’ll get to PPC guardian angels.

If W. Edwards Deming Were a Search Engine Marketer…

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]

How to Overcome the Most Debilitating Nonprofit Blogging Challenges

pimg id=”img-1326141203261″ src=”http://farm4.staticflickr.com/3033/3535379567_2e61f20ed8_m.jpg” alt=”” width=”315″ height=”252″ align=”right” /Last week, span class=”il”nonprofit/spannbsp;blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest a href=”http://www.nonprofitmarketingguide.com/blog/2012/01/05/6498/” title=”marketing challenges facing nonprofits” target=”_self”content challenges facing nonprofit marketers/a. Unsurprisingly,strong time and money led the results with 31% of the responses/strong. But a number of other challenges emerged [...]

The Average Large Company Has 178 Social Media Accounts [Shocking Data]

pimg id=”img-1326146409221″ src=”http://blog.hubspot.com/Portals/249/images/punch in the face.jpg” border=”0″ alt=”punch in the face” width=”301″ height=”310″ class=”alignRight” style=”float: right;” /Yesterday, a href=”http://www.marketingpilgrim.com/2012/01/time-to-take-out-the-social-media-trash.html” title=”Cynthia Boris at Marketing Pilgrim” target=”_blank”Marketing Pilgrim/a reported data from Altimeter Group that strongthe average large company has 178 corporate-owned social media accounts/strong./p pWait, strongwhat/strong?/p pWho is setting up all of these accounts? How are there [...]

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