pimg id=”img-1334684367102″ src=”http://blog.hubspot.com/Portals/249/images/target-your-customers.jpg” border=”0″ alt=”target your customers” width=”396″ height=”263″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels” target=”_blank”img id=”img-1327422189463″ src=”http://blog.hubspot.com/Portals/249/images/intermediate1.jpg” border=”0″ alt=”intermediate” //a/p pFace it: a href=”http://www.hubspot.com/ima-10-step-website-redesign/” title=”your website” target=”_blank”your website/a isn’t just about you. After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads [...]
Posts Tagged ‘email’
How to Design a Persona-Centric Website Experience
April 18th, 2012 
admin When SMS Text Messaging Actually Makes Sense for Marketers
April 18th, 2012 admin pimg id=”img-1334670765600″ src=”http://blog.hubspot.com/Portals/249/images/sms.jpg” border=”0″ alt=”sms” width=”373″ height=”248″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels/” target=”_blank”img id=”img-1327359579850″ src=”http://blog.hubspot.com/Portals/249/images/introductory3.jpg” border=”0″ alt=”introductory3″ //a/p pSMS, or “short messaging service,” is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. It seems easy — shoot a text message out to leads and customers to increase [...]
10 Ways to Instantly Amplify the Social Proof of Your Marketing
April 18th, 2012 admin img id=”img-1334600931740″ src=”http://blog.hubspot.com/Portals/249/images/cheering-crowd.jpg” border=”0″ alt=”describe the image” width=”383″ height=”255″ class=”alignRight” style=”float: right;” / pa href=”http://www.hubspot.com/content-skill-levels” target=”_blank”img id=”img-1327422189463″ src=”http://blog.hubspot.com/Portals/249/images/intermediate1.jpg” border=”0″ alt=”intermediate” //a/p pAn individual’s purchasing decision can be influenced by a large number of factors. Are you considering how influential social proof can be in that mix? According to a href=”http://www.powerreviews.com/resources/social-commerce-stats” title=”Google” target=”_blank”Googstrong/strongle/a, strong70% of Americans/strong [...]
7 Smart Sales Applications of Marketing Intelligence
April 18th, 2012 admin pimg id=”img-1334330454482″ src=”http://blog.hubspot.com/Portals/249/images/marketing intelligence.jpg” border=”0″ alt=”marketing intelligence” width=”329″ height=”329″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels” target=”_blank”img id=”img-1327422189463″ src=”http://blog.hubspot.com/Portals/249/images/intermediate1.jpg” border=”0″ alt=”intermediate” //a/p pMarketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. But it doesn’t do much good if nobody actually, well, emuses/em [...]
Posted in SEO 
Tags: 7 Smart Sales Applications of Marketing Intelligence, att, auto, automation, direct, email, fb, mail, marketing, SEO, social, social media, social media marketing, software, targeted 
No Comments »An Uncomplicated Approach to Conducting Solid Market Research
April 18th, 2012 admin pimg id=”img-1334241681313″ src=”http://blog.hubspot.com/Portals/249/images/identifying target audience.png” border=”0″ alt=”identifying target audience” width=”366″ height=”244″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels” target=”_blank”img id=”img-1327422189463″ src=”http://blog.hubspot.com/Portals/249/images/intermediate1.jpg” border=”0″ alt=”intermediate” //a/p pConducting market research is often the starting point for key components of businesses’ marketing and sales strategies. It’s what helps you a href=”http://blog.hubspot.com/blog/tabid/6307/bid/30907/9-Questions-You-Need-to-Ask-When-Developing-Buyer-Personas.aspx” title=”build personas” target=”_blank”draft personas/a, clarify your marketing messaging, set product [...]
Gmail Down for an Hour, Now Restored
April 18th, 2012 admin Google’s Gmail users experienced a Gfail today. Google moved quickly to adjust its Gmail systems after a disruption left some of its users unable to access email for longer than an hour. The issue is now believed to have been fully resolved.
Client Services: How to Gain Buy-In Early
April 18th, 2012 admin For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All paid search account managers understand the importance of data and performance. However, the thing many [...]
Posted in PPC Tags: advertising, att, Client Services: How to Gain Buy-In Early, direct, email, mail, marketing, pay per click, PPC, top No Comments »6 Deadly Marketing Myths BUSTED
January 11th, 2012 admin pIf I were allowed to keep only one piece of advice in my marketing career, that would be, “question conventional wisdom.” It’s easy to blindly follow the old preachings of industry experts. It’s riskier, and often more effective, to take new directions and a href=”http://go.hubspot.com/ebook-busting-marketing-myths/” title=”experiment with the unknown” target=”_blank”experiment with the unknown/a./p a href=”http://go.hubspot.com/ebook-busting-marketing-myths/” [...]
The Ultimate List of Email SPAM Trigger Words
January 11th, 2012 admin pimg id=”img-1326233339319″ src=”http://blog.hubspot.com/Portals/249/images/spam1.jpeg” border=”0″ alt=”describe the image” class=”alignRight” style=”float: right;” /Writing the subject lines for your emails can be one of the most stressful steps of a href=”http://www.hubspot.com/7-steps-to-jump-start-your-email-marketing-strategy/” title=”email marketing” target=”_blank”email marketing/a. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it [...]
7 Silly Mistakes to Stop Making in Your PR Pitches
January 11th, 2012 admin pimg id=”img-1326149736476″ src=”http://blog.hubspot.com/Portals/249/images/1681924558_6bd681424c_o-resized-600.jpg” border=”0″ alt=”newspaper” width=”200″ height=”299″ class=”alignRight” style=”float: right;” /Pitching to the press is no easy task. Every day, journalists receive thousands of emails from a href=”http://www.hubspot.com/public-relations-kit/” title=”public relations professionals ” target=”_blank”public relations professionals /awho are pitching their clients’ ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just emone/em person [...]
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