Today, Google announced some very exciting news. Keyword match types generally make our lives easier, and we are better able to target the traffic with it. But what happens when your keyword is often misspelled? Or when you’re an e-commerce company who has to bid on singular and plural terms? This could get very time [...]
Posts Tagged ‘pay per click’
New Matching Behavior For Keywords
April 18th, 2012 
admin 
Posted in PPC 
Tags: adwords, google, marketing, New Matching Behavior For Keywords, pay per click, PPC 
No Comments »Client Services: How to Gain Buy-In Early
April 18th, 2012 admin For our first installment in the April PPC management series, I’m going to focus on something that may not initially come to mind when thinking about how to start off a new account on the right foot: client services. All paid search account managers understand the importance of data and performance. However, the thing many [...]
Posted in PPC Tags: advertising, att, Client Services: How to Gain Buy-In Early, direct, email, mail, marketing, pay per click, PPC, top No Comments »PPC Account Goal Setting: Set Yourself Up for Incremental Success
April 18th, 2012 admin Today brings the second post in our bookending, please take the time to read and implement in your workflow. Bookending is will help you assign a numerical value to your goals (GASP!). Understanding how your changes are mostly likely to affect your account will give you a specific number to try to hit. If your [...]
Bookending: Predict The Success Of Your Optimizations
April 18th, 2012 admin It’s hard to see the forest for the trees when making account changes, sometimes. Meaning, when we get granular in our account changes, which we should, it’s often difficult to understand exactly how granular changes will affect the entirety of your account. The best way to remedy this is to utilize bookending. Bookending is a [...]
Posted in PPC Tags: Bookending: Predict The Success Of Your Optimizations, google, marketing, pay per click, PPC No Comments »April Showers Bring May PPC Flowers
April 18th, 2012 admin Scenario: you’ve inherited a PPC account and are tasked with your first month of account management, or you’re kicking off a brand new PPC account. Where do you start? What do you do? Fear not, PPC Hero to the rescue! In this month’s blog series, we’ll talk about what PPC seeds to plant now to [...]
Posted in PPC Tags: April Showers Bring May PPC Flowers, att, marketing, pay per click, PPC, top No Comments »Stay Up-To-Date on the Latest PPC Strategies!
April 18th, 2012 admin Only TWO more days until the most exciting paid search event of the year, which you can follow on Twitter via #HeroConf. We’ll be kicking Hero Conf 2012 off Sunday evening with a networking event at the Osteria Pronto in the prestigious JW Marriott. Monday, April 16, will be jam-packed with informative sessions brought by [...]
Posted in PPC Tags: att, marketing, pay per click, PPC, Stay Up-To-Date on the Latest PPC Strategies!, top, twitter No Comments »Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
April 18th, 2012 admin There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and Google Play. Both cool in their own right but by no means have they replaced [...]
Posted in PPC Tags: advertising, adwords, att, direct, facebook, google, Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?, internet, local, mail, marketing, pay per click, PPC, sem, social, video, youtube No Comments »4 Sure-Fire Ways to Fail at PPC
April 18th, 2012 admin average CPC of $.20 is vastly different than one at $10.00. While you conceptually know this, it’s very easy to lose perspective when managing the accounts if you are switching between the two. Of course you’re not going to up your bids on a $.20 average CPC account to $10.00 on accident. But you might [...]
Posted in PPC Tags: 4 Sure-Fire Ways to Fail at PPC, adwords, google, marketing, pay per click, PPC No Comments »SMM: And The Winner Is….
April 18th, 2012 admin The 2012 Search Marketing Madness champion is… Fathom Online! Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200 Amazon gift card! Congrats! We want to thank all of our readers for casting their votes each round in support of their favorite blogs. [...]
Posted in PPC Tags: fb, marketing, pay per click, PPC, search engine, SMM: And The Winner Is…., tx No Comments »PPC Hero’s 2011 Bloopers Reel *NSFW*
December 16th, 2011 admin Over the past five months or so I’ve been recording the video blogs for PPC Hero here at Hanapin, and I had some hilarious scenes that got cut. We had our office Holiday party this past Wednesday, so I decided to put together a little video of all those great scenes that got cut to [...]
Posted in PPC Tags: marketing, pay per click, PPC, PPC Hero’s 2011 Bloopers Reel *NSFW*, video No Comments »
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