Posts Tagged ‘search engine’

The Pros Cons of Twitter Advertising for Small Business

pimg id=”img-1334325117263″ src=”http://blog.hubspot.com/Portals/249/images/twitter ad questions.jpg” border=”0″ alt=”twitter ad questions” width=”321″ height=”368″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels” target=”_blank”img id=”img-1327422189463″ src=”http://blog.hubspot.com/Portals/249/images/intermediate1.jpg” border=”0″ alt=”intermediate” //a/p pYou may have heard that Twitter has rolled out advertising, but what you might not know is that it’s being targeted to small businesses. For enterprise companies with large teams and budgets, exploring [...]

What`s Behind Blekko`s Spike in Popularity?

By Blekko’s own analytics, the number of unique IPs it saw went from 1.58 million in December to 5.33 million as of the beginning of this week. Looking at their chart, the biggest spikes seem to have happened between December and January, when the search engine nearly doubled its traffic, and between March and April, [...]

Yahoo Reorganizes in Face of Dropping Market Share

First, let’s take a look at the layoffs. The firing of 2,000 employees more than decimated the company’s payroll of 14,000. Search Engine Land reported Yahoo’s confirmation of the layoffs, and that the beleaguered search engine expects to realize approximately $375 million of annualized savings upon completion of all employee transitions. Kara Swisher, who seems [...]

Measuring Your Company`s Online Success

Welcome to the world of web analytics, where you can measure just about anything. You may already know about site metrics and various analytics tools; you might even use them now, to measure various visitor activity on your company’s website. Mike Fleming at Search Engine Guide noted that such measurement was easy and informative, back [...]

The 375 Million Active Searchers You`re Probably Ignoring

Right now, iTunes has 375 million active searchers. More to the point, the iTunes search engine gets people spending more time on it than any other search engine (except YouTubes). Between the iTunes for the PC/Mac and the various iOS devices, iTunes is a very important search engine. People looking for information will often look [...]

Take-Home Tips from Kotex`s Pinterest Campaign

Jennifer Cario tells the basic story over at Search Engine Guide. Kotex engaged Israel-based marketing company Smoyz. Smoyz, in turn, chose an approach that was elegant in its simplicity. They knew their target market was young women, so they went to Pinterest. Pinterest, as you’ve probably heard ad nauseum by now, is a social website [...]

Winning Links for New Websites

Erin Everhart covered this topic for Search Engine Land. For a number of the tips she gave, it seemed like she was reminding her readers not to overlook the obvious. I don’t mean that in a bad way; given half a chance, many of us will focus so closely on our own little online world [...]

Google Gives a Fresh Update to Rich Snippets

img src=http://images.ientrymail.com/searchnewz/sn0417_small.jpg align=”right”Google has made two updates to rich snippets. The first one being that product rich snippets, are now available on a global scale (earlier they were only supported in a limited set of locales). This means that users from across the globe can now see the information snippet about your product and services [...]

Larry Page Talks A Lot More About Search Than Social In New Letter

img src=http://images.ientrymail.com/searchnewz/sn0413_small.jpg align=”right”Larry Page marked the completion of his first year as the CEO of Google Inc with a rather lengthy letter to the company investors, posted on the companys website last week. After taking over as the CEO from Eric Schmidt last April, the rather silent Page has finally stepped out in front of [...]

Larry Page Reveals His Plans For Google

img src=http://images.ientrymail.com/searchnewz/sn0410_small.jpg align=”right”Google CEO Larry Page has entered the second year of heading the search engine giant and threw light on his plans for the companys future in his address- Google 2012 Update. The 2012 Update from the CEO report states that the company would work on their agenda of integrating search with other Google [...]

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