pimg id=”img-1334769281333″ src=”http://blog.hubspot.com/Portals/249/images/traditional-advertising.jpg” border=”0″ alt=”traditional advertising” width=”401″ height=”301″ class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels/” target=”_blank”img id=”img-1327359579850″ src=”http://blog.hubspot.com/Portals/249/images/introductory3.jpg” border=”0″ alt=”introductory3″ //a/p pFor traditional brand marketers, it’s no secret that measuring the impact of advertising efforts has always been a struggle. But with the rise of the web and digital advertising, luckily, these efforts have gotten much easier [...]
Posts Tagged ‘sem’
Google Launches Improved Online Advertising Metrics for Brand Marketers
April 18th, 2012 
admin 10 Ways to Instantly Amplify the Social Proof of Your Marketing
April 18th, 2012 admin img id=”img-1334600931740″ src=”http://blog.hubspot.com/Portals/249/images/cheering-crowd.jpg” border=”0″ alt=”describe the image” width=”383″ height=”255″ class=”alignRight” style=”float: right;” / pa href=”http://www.hubspot.com/content-skill-levels” target=”_blank”img id=”img-1327422189463″ src=”http://blog.hubspot.com/Portals/249/images/intermediate1.jpg” border=”0″ alt=”intermediate” //a/p pAn individual’s purchasing decision can be influenced by a large number of factors. Are you considering how influential social proof can be in that mix? According to a href=”http://www.powerreviews.com/resources/social-commerce-stats” title=”Google” target=”_blank”Googstrong/strongle/a, strong70% of Americans/strong [...]
How a Small VC’s Commitment to Content Made a BIG Difference
April 18th, 2012 admin pemimg id=”img-1334259466219″ src=”http://blog.hubspot.com/Portals/249/images/kings-crown.jpg” border=”0″ alt=”kings crown” class=”alignRight” style=”float: right;” /a href=”http://www.hubspot.com/content-skill-levels/” target=”_blank”img id=”img-1327359579850″ src=”http://blog.hubspot.com/Portals/249/images/introductory3.jpg” border=”0″ alt=”introductory3″ //a /em/p pemThis is a guest post written by Brian Zimmerman. Brian is managing director of a href=”http://openviewpartners.com/” title=”OpenView Venture Partners” target=”_blank”OpenView Venture Partners/a, an expansion-stage venture capital firm focused on providing technology companies with deep operational support. You [...]
3 Dos Don’ts to Spring Clean Your Facebook Ads
April 18th, 2012 admin Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook ads a little attention too! Start with these simple and effective tips to pave your way to higher clicks and conversions.
Posted in SEO 
Tags: 3 Dos Don'ts to Spring Clean Your Facebook Ads, att, facebook, sem, SEO 
No Comments »Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
April 18th, 2012 admin There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and Google Play. Both cool in their own right but by no means have they replaced [...]
Posted in PPC Tags: advertising, adwords, att, direct, facebook, google, Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?, internet, local, mail, marketing, pay per click, PPC, sem, social, video, youtube No Comments »Is Google’s New Matching Behavior that Big of a Deal?
April 18th, 2012 admin We all know that Google is constantly rolling out new bells and whistles that mostly pertained to get more clicks and budget out of the advertisers budget. With that said, their latest innovation which expands the traditional “phrase” and [exact] match rules will now include misspellings, singular/plural forms, stemmings, accents, abbreviations and other variants <– [...]
Posted in PPC Tags: adwords, google, Is Google’s New Matching Behavior that Big of a Deal?, PPC, sem No Comments »Netflix vs. Blockbuster Online in PPC Marketing: A Competitive Comparison
April 18th, 2012 admin Question: Have you ever wanted to know the differences and similarities of the keywords being targeted by one another. Perhaps, get an inside look at what terms your competitors are bidding on and you are not? Why is this important? Well, as you can see in the circle chart below, (even with the size [...]
Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?
April 18th, 2012 admin Before I dive into the details, have you ever noticed that in the Toy aisles of Dept. Stores, Matchbox and Hotwheels are always on either end of the aisle. Have you also noticed that they both often have the same retail price, yet Hotwheels has a bigger selection? (I have a 4 yr. old, I [...]
Posted in PPC Tags: att, Hotwheels vs. Matchbox. Who’s on the Right Track in Online Marketing?, marketing, PPC, sem, SEO, social, social media, software, twitter No Comments »The Importance of Storytelling in PPC Marketing
April 18th, 2012 admin Posted in PPC Tags: adwords, att, direct, google, marketing, PPC, search engine, sem, The Importance of Storytelling in PPC Marketing No Comments »If W. Edwards Deming Were a Search Engine Marketer…
April 18th, 2012 admin WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]
Posted in PPC Tags: att, campaigns, design, google, If W. Edwards Deming Were a Search Engine Marketer…, packages, PPC, search engine, sem No Comments »
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