First, let’s take a look at the layoffs. The firing of 2,000 employees more than decimated the company’s payroll of 14,000. Search Engine Land reported Yahoo’s confirmation of the layoffs, and that the beleaguered search engine expects to realize approximately $375 million of annualized savings upon completion of all employee transitions. Kara Swisher, who seems [...]
Posts Tagged ‘yahoo’
Yahoo Reorganizes in Face of Dropping Market Share
April 18th, 2012 
admin 
Posted in SEO 
Tags: local, marketing, search engine, SEO, yahoo, Yahoo Reorganizes in Face of Dropping Market Share 
No Comments »Yahoo Layoffs Beginning This Week
April 18th, 2012 admin Kara Swisher broke the story at AllThingsD, citing unnamed insider sources. Though Yahoo employs around 14,000 people, she noted that thousands of employees could be laid off. The layoffs are apparently the upshot of a series of meetings Thompson held with top management at the end of March. What will Yahoo look like after the [...]
Posted in SEO Tags: advertising, marketing, SEO, top, yahoo, Yahoo Layoffs Beginning This Week No Comments »Yahoo’s Q1 2012 Search Revenue Up 3%
April 18th, 2012 admin Yahoo’s 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company’s search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the Microsoft partnership.
Yahoo Hires PayPal President for CEO
January 11th, 2012 admin You can read Yahoo’s official announcement here. It’s interesting to note that Thompson was a dark horse for this job; many outside observers didn’t have him on any of their lists. He clearly brings a different perspective from his predecessor, Carol Bartz, who was abruptly fired a few months ago. Let’s start with his background. [...]
Yahoo Backing Off of Asian Interests?
January 11th, 2012 admin The New York Times offers the most complete coverage of this story. As currently being considered, it would not be an outright sale. The complicated deal would net Yahoo about $17 billion in cash and allow it and its partners to avoid having to pay taxes on it. According to the Times, the terms of [...]
Paid Search Spending Up 21% For Tech and Consumer Electronics
January 11th, 2012 admin img src=http://images.ientrymail.com/searchnewz/sn0104_small.jpg align=”right”A recent spending analysis by Covario found that spending for paid search advertising increased 21% in 2011 for high-tech and consumer electronics. This far exceeds original expectations, which were somewhere between 15% – 20%.brbrAs to be expected, Google dominated the paid search scene in 2011 with a global market share of 76%, with [...]
Posted in SEO Tags: advertising, bing, google, mail, Paid Search Spending Up 21% For Tech and Consumer Electronics, SEO, top, yahoo No Comments »Could Quick Backlinks Tool Replace Yahoo Search Explorer?
December 16th, 2011 admin SEO tools are nothing new, especially with respect to link research, but 2011 has seen the market really come into maturity. New tools are being released at a rapid fire rate and more established players continually upping the game. A core driver …
Posted in SEO Tags: Could Quick Backlinks Tool Replace Yahoo Search Explorer?, SEO, yahoo No Comments »40 Essential SEO Terms Marketers Should Know [Glossary]
December 13th, 2011 admin pimg id=”img-1323462741714″ src=”http://blog.hubspot.com/Portals/249/images/abcs.jpg” border=”0″ alt=”SEO, google” hspace=”0″ vspace=”0″ width=”225″ height=”337″ align=”right” /Do you want to a href=”http://www.hubspot.com/marketing-ebook/intro-to-SEO” title=”optimize your website” target=”_blank”optimize your website/a but have trouble communicating with the technical folks running it? Jargon alone shouldn’t stop you from making your site the powerful marketing tool it can be./p pThis is a list of the [...]
Posted in SEO Tags: 40 Essential SEO Terms Marketers Should Know [Glossary], advertising, adwords, att, auto, browser, computer, direct, facebook, fb, google, internet, marketing, PPC, search engine, search engine optimization, SEO, social, social media, software, top, twitter, video, videos, yahoo, youtube No Comments »40 Essential SEO Terms Marketers Should Know [Glossary]
December 13th, 2011 admin pimg id=”img-1323462741714″ src=”http://blog.hubspot.com/Portals/249/images/abcs.jpg” border=”0″ alt=”SEO, google” hspace=”0″ vspace=”0″ width=”225″ height=”337″ align=”right” /Do you want to a href=”http://www.hubspot.com/marketing-ebook/intro-to-SEO” title=”optimize your website” target=”_blank”optimize your website/a but have trouble communicating with the technical folks running it? Jargon alone shouldn’t stop you from making your site the powerful marketing tool it can be./p pThis is a list of the [...]
Posted in SEO Tags: 40 Essential SEO Terms Marketers Should Know [Glossary], advertising, adwords, att, auto, browser, computer, direct, facebook, fb, google, internet, marketing, PPC, search engine, search engine optimization, SEO, social, social media, software, top, twitter, video, videos, yahoo, youtube No Comments »Yahoo Hits $610 Million Jackpot in Lottery Scam Case
December 10th, 2011 admin Yahoo has claimed victory in a $610 million lawsuit against a group of individuals it accused of operating a massive spam and fraud campaign. A U.S. district court in New York issued a ruling in favor of the company, ordering the defendants to p…
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